ESCR-Net New Visual Identity /Images: Le Apéritif ︎︎︎
In 2021, I invited designer Daniel Bayona to collaboratively develop the visual identity and initial communication strategy for the Fauna Flora Funga initiative. This was a consultancy for the NYU School of Law, the Fungi Foundation of Chile, and mycologist Merlin Merlin Sheldrake.
In 2021, I invited designer Daniel Bayona to collaboratively develop the visual identity and initial communication strategy for the Fauna Flora Funga initiative. This was a consultancy for the NYU School of Law, the Fungi Foundation of Chile, and mycologist Merlin Merlin Sheldrake.
Website: https://faunaflorafunga.org/
Client: NYU School of Law
Lead and Strategic Communicator: Angélica Cuevas
Senior Designer: Daniel Bayona
Languages: English.
Year: 2021
Client: NYU School of Law
Lead and Strategic Communicator: Angélica Cuevas
Senior Designer: Daniel Bayona
Languages: English.
Year: 2021
I was brought on to create the launch campaign for the Fauna Flora Funga initiative at NYU School of Law. My approach included recommending the development of a brand identity and conducting workshops to pinpoint essential messages that would enhance the initiative’s manifesto. These workshops led to the creation of a striking visual identity, which has increased awareness of the necessity for greater investment in fungal species research and improved international protection frameworks.
As part of the campaign, we increased Fauna Flora Funga’s social media following to over 9,000 people and launched a petition in support of the initiative. This effort garnered the participation of more than 3,500 scientists, environmentalists, mycologists, biologists, botanists, and policymakers, all dedicated to raising awareness and advocating for the recognition of the fungal kingdom’s importance.
In this project, I served as the project leader, taking on responsibilities such as project management and strategic coordination. I led the conceptualization of the initiative's website and its launch across all digital platforms. Additionally, I co-designed the branding workshops and identified the key messages for the campaign's launch.
Fauna Flora Funga is led by renowned scientists such as Giuliana Furci, director of the Fungi Foundation in Chile, and Merlin Sheldrake author of the bestselling book Entangled Life. Through scientific expeditions and documentary productions, they have effectively promoted science communication and raised global awareness of the importance of fungi
As part of the campaign, we increased Fauna Flora Funga’s social media following to over 9,000 people and launched a petition in support of the initiative. This effort garnered the participation of more than 3,500 scientists, environmentalists, mycologists, biologists, botanists, and policymakers, all dedicated to raising awareness and advocating for the recognition of the fungal kingdom’s importance.
In this project, I served as the project leader, taking on responsibilities such as project management and strategic coordination. I led the conceptualization of the initiative's website and its launch across all digital platforms. Additionally, I co-designed the branding workshops and identified the key messages for the campaign's launch.
Fauna Flora Funga is led by renowned scientists such as Giuliana Furci, director of the Fungi Foundation in Chile, and Merlin Sheldrake author of the bestselling book Entangled Life. Through scientific expeditions and documentary productions, they have effectively promoted science communication and raised global awareness of the importance of fungi
