ESCR-Net New Visual Identity /Images: Le Apéritif ︎︎︎
We designers and communicators worked together to create a new visual identity that strengthens ESCR-Net's ability to communicate its mission to promote human and environmental rights.
ESCR-Net Rebranding
Design Studio:
Le Apéritif
Strategic Communicators: -Angélica Cuevas and Esther de la Rosa
Languages: Spanish, French, Arabic and English.
Year: 2024
![]()
Design Studio:
Le Apéritif
Strategic Communicators: -Angélica Cuevas and Esther de la Rosa
Languages: Spanish, French, Arabic and English.
Year: 2024
As the Communications Coordinator for the International Network for Economic, Social, and Cultural Rights (ESCR-Net), I proposed and led the rebranding of an organization that unites 300 social movements, human rights organizations, and advocates from 80 countries, collaborating to build coalitions, inform decisions, and shape structures that ensure human rights.
This was the first time the organization had undertaken such a project, resulting in a new, more powerful way of communicating better aligned with the NGO's mission.
This is a high-impact project, as it not only changed the external perception of how the network communicates, but also transformed the staff's perception of how ESCR-Net can innovate in its approach to communicating human rights. The redesign was commissioned to Le Apéritif Studio (Spain), and together with them and the Communications Director of the Network, we conducted internal workshops to produce the new voice and branding briefing documents that informed the process of conceptualizing this powerful new visual identity.
Le Apéritif decided to create a flexible visual identity and universe that reflects the diversity of viewpoints within ESCR-Net, which is essential for creating more just conditions for societies and communities around the world.
The new identity draws inspiration from various cartographic projections of the world, proposing a dynamic logo that transforms. This graphic system conveys both the collective power to shape the world and the diversity of perspectives within ESCR-Net.
The new identity, brighter and bolder, honors the communities worldwide that resist unjust systems and helps amplify their collective narratives.
This was the first time the organization had undertaken such a project, resulting in a new, more powerful way of communicating better aligned with the NGO's mission.
This is a high-impact project, as it not only changed the external perception of how the network communicates, but also transformed the staff's perception of how ESCR-Net can innovate in its approach to communicating human rights. The redesign was commissioned to Le Apéritif Studio (Spain), and together with them and the Communications Director of the Network, we conducted internal workshops to produce the new voice and branding briefing documents that informed the process of conceptualizing this powerful new visual identity.
Le Apéritif decided to create a flexible visual identity and universe that reflects the diversity of viewpoints within ESCR-Net, which is essential for creating more just conditions for societies and communities around the world.
The new identity draws inspiration from various cartographic projections of the world, proposing a dynamic logo that transforms. This graphic system conveys both the collective power to shape the world and the diversity of perspectives within ESCR-Net.
The new identity, brighter and bolder, honors the communities worldwide that resist unjust systems and helps amplify their collective narratives.
